Scaling e-commerce brands through a strategic fusion of technical Shopify management, AI-optimised digital marketing, and high-converting retention systems.
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Empowering founders to reclaim their time by managing the technical backend and the growth frontend—turning browsers into buyers and buyers into loyal fans.
Hello! Welcome
Your Partner in E-commerce Growth & Operations
I am an E-commerce Virtual Assistant and Digital Marketing Specialist dedicated to helping brand owners reclaim their time while scaling their digital storefronts.
By blending Shopify technical mastery with strategic email copywriting, I turn casual visitors into loyal customers. Whether you need a store built from scratch, high-converting product listings, or an automated email outreach system, I provide the backend support you need to focus on the big picture.
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My Core Specialisations:
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Shopify Management: Full-store optimisation, inventory control, and seamless app integrations.
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Performance Copywriting: AI-enhanced product descriptions and SEO-driven listings that rank and sell.
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Retention Marketing: Building automated email flows (HubSpot/Klaviyo) to increase Customer Lifetime Value (LTV).
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Growth Outreach: Targeted list building and personalized email campaigns to secure high-value partnerships
Services Offered
I specialise in providing versatile digital solutions that empower businesses to grow, connect, and thrive in the online space. My services combine creativity, strategy, and technical expertise to deliver measurable results across multiple domains
​Shopify Operations & Backend Mastery
Focus: The "Engine Room" of the business.
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Store Management & Optimisation: Full backend admin support, collection organisation, and app configuration.
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Technical Automations: Building custom workflows with Shopify Flow (e.g., VIP tagging, low-stock alerts) to save you hours of manual work.
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Advanced Data Architecture: Utilising Metafields and Metaobjects to display custom product specs and unique brand details.
Performance Content
& SEO
Focus: Turning visitors into buyers through words and AI.
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AI-Optimised Product Listings: Crafting high-converting, SEO-friendly titles and descriptions that rank in 2026 search engines.
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Digital Branding & Visuals: Minimalist, editorial-style product curation and basic graphic design via Canva.
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SEO Audit & Strategy: Improving site discoverability through keyword research and clean site architecture.
​Digital Marketing & Retention
Focus: Growth and keeping customers for the long term.
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Strategic Email Marketing: Setting up automated HubSpot or Klaviyo flows (Welcome Series, Abandoned Cart) to drive recurring revenue.
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Lead Generation & Outreach: Targeted influencer and wholesale list building with personalised, high-response email copywriting.
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Omnichannel Growth (Coming Soon): Meta and TikTok ad creative management to scale brand reach.
